The company operates 3,800 retail locations under the mastheads of Sears, Sears Grand, Sears Essentials, Sears Hardware, Kmart, Big Kmart, Super Kmart, The Great Indoors, Orchard Supply Hardware, and Lands' End stores.
On November 17, 2004, Kmart Holdings corporation announced its intention to purchase Sears, Roebuck and Co. The new corporation announced that it would continue to operate stores under both the Sears and Kmart brands. The merger of Kmart and Sears as Sears Holdings Corporation closed on March 24, 2005, following affirmative shareholder votes of both companies. The company’s corporate headquarters is in Hoffman Estates, Ill. Sears Holdings will operate Sears and Kmart stores. The company will continue to market products under brands held by both companies.
The two companies cited several reasons for combining forces:
Sears had begun investing in new, larger off-mall stores, called Sears Grand. Earlier in the year, Sears had purchased dozens of current Kmart locations; the merger permitted the combined company to accelerate that process.
Proprietary brands held by both companies could be made more accessible to their target demographics by leveraging their combined real estate holdings. This was estimated to be an expected $200 million a year in revenue synergies.
At least $300 million a year in cost savings was expected annually, particularly in the supply chain and in administrative overhead.
The establishment of a shared customer-focused corporate culture between the two companies was estimated to yield improvements in revenue per unit area.
Preservation of two brands after the merger allowed Sears Holdings to continue focusing on different customer demographics, without alienating either group.
The new company is directed by a board of directors composed of members from the two companies: seven members from Kmart's board, and three from Sears. Shareholders in the Kmart Corporation received one share in the new company. Shares of Sears, Roebuck and Company stock were converted into a combination of 55% stock and 45% cash (at $50 a share). Stockholders had a choice of receiving either stock or cash, subject to the predefined ratio.
The merger was completed on March 24, 2005, after receiving regulatory approval from the government and approval by shareholders of both companies.
Sears Holdings today
The exterior of a typical Sears Essentials store.
Sears Holdings continues to operate stores under the Sears and Kmart mastheads. In 2005, Sears introduced a new store format, called Sears Essentials; Some Kmart stores were converted to Sears Essentials, as well as a few locations that were acquired from Wal-Mart and several bankrupt discount retailers. The new store format combined the Sears store concept with the Kmart format, which was supposed to help the company better compete with Wal-Mart and Target. The project has since been resigned, and merged with the Sears Grand concept.
In 2005, Nike announced that it would no longer allow its products to be sold in Sears stores. Analysts speculated that Nike did not want its shoes and apparel sold in Kmart stores, and terminated its sales agreement with Sears Holdings to prevent this[who?].
Sears Holdings has begun cross-selling merchandise between its two brands. For example, Craftsman tools are now available in Kmart stores; they were previously exclusive to the Sears brand. However, Martha Stewart brand paint colors are now no longer available at Sears.
Sears Holdings owns 70% of Sears Canada,[4] a large department store chain in Canada, similar to the United States stores. (Sears Holdings failed to buy the remainder of Sears Canada it does not own because Bill Ackman took a stake in it and prevented any takeover). Sears Holdings also owns 20% of Sears Mexico. (Carlos Slim owns the other 80%.) Like Target stores, Kmart-branded stores in Australia belong to Wesfarmers (which acquired former owners Coles Group in 2007); Wesfarmers also holds the rights to the Kmart brand in New Zealand.
Because Kmart Corporation changed its name to Sears Holdings and because it is converting some Big Kmart stores to Sears Grand stores as a test, there is speculation that Sears Holdings may drop the Kmart name entirely in the next decade[who?].
In November 2006, speculation rolled around as The Chicago Sun Times reported that Sears may buy Safeway, Home Depot, Gap, RadioShack, Pep Boys, or Anheuser Busch.[5] The Washington Post, in an article dated March 11, 2007, described the current Sears as a hedge fund with money being diverted from the maintenance and improvement of stores to non-retail financial investments. A former executive is quoted as saying the company faces an "uncertain future." Surprisingly, a third of pre-tax income in the third quarter of 2006, according to the Washington Post, was due to financial trades not the retail business. However, these investments performed poorly in the fourth quarter.[6]
On December 14, 2007, Sears Holdings submitted a draft merger agreement to buy Restoration Hardware for $6.75 a share. Sears already owns 13.7% of the company. That offer was withdrawn after Restoration's shares tumbled and a competing bid from private equity firm Catterton Partners was lowered to $4.50 per share. On February 28th, Sears Holdings made an offer of $4.55 a share.
Big Kmart is a chain of discount department stores that carry everything a regular Kmart carries, but with an emphasis on home decor, children's clothing, and more food items. Big Kmart stores range from 84,000 to 120,000 square feet (7,800 to 11,100 m²). Big Kmart stores also feature a garden center, a pharmacy, and usually have a K-Cafe or Little Caesars Pizza station. A small number of Big Kmarts are accompanied by a Kmart Express gas station.
Super Kmart is a chain of hypermarkets that carry everything a regular Kmart carries, but has a full line of groceries (including meat and poultry, baked goods, delicatessen, frozen foods, dairy products, garden produce and fresh seafood). Super Kmart stores range from 140,000 to 190,000 square feet (13,000 to 17,700 m²). These stores are also known as Super Kmart Center. Super Kmart stores also feature a garden center, a video rental store, a branch from a local bank, a pharmacy, and usually have a K-Cafe or Little Caesars Pizza station. Several also include Kmart Express gas stations. Fewer than 60 Super Kmarts are still open, with most having been closed during the two rounds of closures during 2002 and 2003.[7] Most of the surviving Super Kmarts were those in regions without a strong Wal-Mart presence, including Ohio and Michigan, although one survives in Robinson Township, Pennsylvania just outside of Pittsburgh, which does have a strong Wal-Mart presence. A typical Super Kmart sells around 30 million dollars of merchandise during one fiscal year. Unlike Wal-Mart Supercenter but more in line with SuperTarget, Super Kmart locations are open 24 hours a day. [8]
Lands' End aside from carrying the Lands' End clothing line at Sears stores, Sears Holdings also operates 16 Lands' End stores that carry only Lands' End clothing. These stores are located in outlet malls and regular malls.
Orchard Supply Hardware, known as Orchard Supply, Orchard or OSH for short, is a chain of free-standing hardware stores that carry home repair, hardware products and lawn and garden supplies. Orchard Supply Hardware stores are 40,000 square feet (4,000 m²). There are currently 84 stores, all of them in California. Sears once owned 80.1% of the chain, and revealed intentions in May 2005 to spin it off. Aries holdings now owns approximately 50% of OSH with an option to buy the remaining shares. Richard Karn of Home Improvement fame was a spokesman for the chain.
Sears Grand is a chain of free-standing department stores located away from shopping malls. They carry everything a regular Sears carries, plus health and beauty products, toys, baby care, cleaning supplies, home décor, pet food, cards and party supplies, books, magazines, music, movies, and an edited assortment of groceries. Sears Grand stores range from 165,000 to 210,000 square feet (15,300 to 19,500 m²).[9] The first Sears Grand opened at Jordan Landing in West Jordan, Utah in 2003. At 225,000 square feet, the Jordan Landing store is currently the largest in the chain.
Sears Appliance & Hardware is a chain of hardware stores that carry the whole line of Sears hardware and are usually free-standing or located in strip malls. Typically these stores are about 25,000 square feet. In 2005 and 2006, some of these locations closed due to their proximity to, and therefore competition with, nearby Sears department stores.
Sears Dealer Store is a chain of smaller stores that are operated as a store where the proprietor owns or leases the real-estate while Sears Holdings handles the marketing and owns the inventory, and there are no franchising fees levied against the store proprietor. These stores are usually located in smaller markets that do not support full-sized Sears. They are signed as Sears and are usually free-standing or located in strip malls. They primarily concentrate on hardware, appliances, and lawn and garden supplies. This was originally intended as a replacement to the now discontinued Sears Catalog.
Sears Parts & Repair Center is a chain of service centers that typically sell parts for lawn & garden equipment and appliances and also feature a carry-in point for customers to bring merchandise in that needs to be repaired either in or out of warranty. Typically labeled Sears Service Center or Sears Home Central, two names that also refer to the Parts and Repair Centers. Sears had previously closed some of these down as more of its service and replacement part business became home-based.
The Great Indoors is a chain of free-standing home décor stores that carry high end appliances, bedding, and kitchen and bath fixtures. The Great Indoors stores are 130,000 square feet (12,000 m²).
A&E Factory Service is a joint venture held by Whirlpool and Sears Holdings.[10] A & E Factory Service is a network of mobile service vans with a long history of performing appliance repairs.[11]
Former
Sears Essentials is a chain of department stores that are located away from shopping malls (free-standing); carried everything a regular Sears carries, plus health and beauty products, toys, baby care, cleaning supplies, home décor, pet food, cards and party supplies, books, magazines, music, movies, and a limited amount of food items. Sears Essentials stores are between 70,000 to 100,000 square feet (6,500 to 9,300 m²).[12] These stores are essentially Sears-Kmart hybrid stores. Sears Essentials currently has a pilot program wherein some stores have had the K-Mart merchandise (food, health/beauty, stationery, cleaning supplies) removed, Sears merchandise assortment expanded, and the "Essentials" part of the name removed and replaced with the "Grand" name.[13]
Celestial Star - branded IGI-certified diamond fine jewelry
Simply Love - branded diamond solitaire fine jewelry
Promise Your Love - branded diamond fashion, diamond bridal, and lab created pink sapphire and ruby fine jewelry
Galaxy - branded discount appliances
Protron - branded discount electronics
LXI - discontinued electronics brand
Major sponsorships
Sears Holdings Corporation sponsors, through the Sears Auto Centers, the Formula Drift Darren McNamara Sears/Falken Saturn Sky drift car.
The Sears Holdings Corporation sponsors the NASCARCraftsman Truck Series using the Craftsman brand as the title sponsor, however after the 2008 season, the sponship agreement will come to an end [14]. Craftsman tools are also the official tools of NASCAR.
Sears Holdings was named one of the 100 Best Companies for Working Mothers in 2004 by Working Mothers magazine.
Further reading
Katz, Donald R. (1987) The Big Store: Inside the Crisis and Revolution at Sears Viking Press; New York
Stevenson, Katherin Cole, and Jandl, H. Ward, (1995) Houses By Mail: A Guide to Houses from Sears, Roebuck and Company John Wiley & Sons; Hoboken, New Jersey
Turner, Marcia L. (2003) Kmart's Ten Deadly Sins: How Incompetence Tainted An American Icon John Wiley & Sons; Hoboken, New Jersey
^ Washington Post, Risky Side of Sears: Retailer Is Recast As a Hedge Fund, As Sales and Stores Decline, Chairman Focuses on Investment, March 11, 2007
^ This Week in Consumer Electronics, Whirlpool Bears First Fruits Of Maytag Merger At Home Depot, 10/09/2006
^ Yard and Garden, Filling the gap: now that home centers are "servicing what they sell," where do dealers fit into this rapidly changing retail channel?; Profitably running your service department, March, 2005