360voice

360voice.com is a website where gamers can read or subscribe via RSS to a blog about what their friends are doing every day on Xbox Live, including tracking gameplay and issuing gamerscore challenges. It is the major product of It Can Talk Systems Inc., a company founded by Trapper Markelz and Steve Sopp in 2006.^[1][2] For example, one may view all the games played by Xbox Live director Larry Hryb (better known as "Major Nelson") on his 360voice blog. It has been recognized as part of a new trend in technology where inanimate objects acquire the ability to blog about their owners' activities.^[3]

Experience Challenge

360voice has been the home to advertising programs such as the Old Spice Experience Challenge, and has been recognized as part of a trend within advertising to depart from standard media buys and focus on associating brands with online activities that an audience are participating in.^[4]

Acquisition by GamerDNA

In April 2008, the company was acquired by GamerDNA under undisclosed terms.^[5][6][7]

References

1. ^ Xbox Domain Interview, May 2006, http://thexboxdomain.com/2006/05/25/360voicecom-interview/
2. ^ Brian Crecente, April 27, 2006, Kotaku, http://kotaku.com/gaming/xbox-360/give-your-xbox-360-its-own-blog-170510.php
3. ^ August 31, 2006, Mike Musgrove, Washington Post, "When the Machines Talk, They Talk About You," http://www.washingtonpost.com/wp-dyn/content/article/2006/08/30/AR2006083003009.html
4. ^ Brian Morrissey, Old Spice Seeks Gaming Experience, Adweek, December 11, 2007, http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1003683965
5. ^ April 28, 2008, Mass High Tech, http://www.masshightech.com/stories/2008/04/28/daily8-GamerDNA-buys-360voice.com-parent.html
6. ^ April 28, 2008, Boston Business Journal, http://www.bizjournals.com/boston/stories/2008/04/28/daily5.html
7. ^ Wade Roush, GamerDNA Targets Xbox Community, Xconomy, http://www.xconomy.com/2008/04/28/gamerdna-targets-xbox-community/