104.7 plays current hits and a variety of 90's music, primarily targeted at the 18-39 year old female/male demographic. The station is housed in the same building as sister station, MIX 106.3 amongst fields in Bellenden St, Crace, ACT.
104.7 Skyfire is an annual event held in Canberra, Australia. Set on Canberra's Lake Burley Griffin, Skyfire is a pyrotechnics display of fireworks backed by a soundtrack put together by Canberra radio station, 104.7. More than a third of the Canberran population turns out to Skyfire every year, with the main target audience being under 20 the age group. More than 170,000 people turned out for the 2007 display.[citation needed]
The Commercial Radio market in Canberra is dominated by 104.7 with 22.9%* of the audience, and it's sister station MIX 106.3 with 12.6%* according to the last Nielsen Media Research Survey in 2008.